I still remember the day I broke both of my arms from a bicycle accident in Atlanta. https://www.rushwalter.com/the-joy-of-your-hobby/ Generally I would decline a rehabilitation type program, but this time was different. Both of my arms broken at once made me realize that strength without mobility is like a sports car with square wheels—all that power…
When I first got into the fitness equipment business over three decades ago, “mobility” wasn’t even part of the conversation. We sold exercise equipment that locked people into fixed movement patterns, and flexibility was just something you did for five minutes after your “real” workout. Thankfully times have changed—and for good reason! https://www.rushwalter.com/understanding-faithful-fitness-a-holistic-approach/ Now serious,…
When clients walk into my store asking for the “best” equipment, I always take a step back and ask them what they’re trying to accomplish. After 30+ years in this business, I’ve learned that the “best” approach varies wildly depending on the person standing in front of me. https://www.rushwalter.com/most-effective-exercise-equipment-for-mature-adults/ The bodyweight versus weighted exercise debate…
When I first opened my equipment shop back in the early 90s, I focused on selling standard gym machines because that’s what people wanted. After years of watching clients struggle with movements that didn’t translate to real life, I completely overhauled my approach. https://www.rushwalter.com/effective-spring-time-exercises/ Now I teach functional fitness exercises almost exclusively, and the transformation…
Often with amusement over three decades I smile watching people cycle through fitness trends like kids in a candy store, grabbing whatever looks good at the moment without considering what their bodies actually need. When I started helping clients understand how to build their own holistic functional fitness routines, it was like watching lights turn…
Years ago when I first started integrating holistic functional fitness into my equipment shop back in the 90s, people looked at me like I had three heads. “Just sell the treadmills and be done with it,” they’d say. But after watching countless clients struggle with traditional workout equipment that left them injured or frustrated, I…
After three decades in the fitness equipment business, I’ve come to appreciate springtime as the perfect season for refreshing your workout routine. The days get longer, birds start chirping at beautiful morning hours, and suddenly everyone’s itching to get moving again.https://www.rushwalter.com/why-faith-matters-in-healing-our-relationship-with-our-bodies-a-christian-trainers-perspective/ I live for this seasonal rush at our showroom! Last spring, I made the…
I’ve been in the fitness equipment industry for over three decades now, and if there’s one thing I’ve learned, it’s that exercise needs change dramatically as we age. https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/Back when I first started selling equipment in the early 90s, I made the newby mistake of recommending the same high-impact machines to everyone who walked through…
I’ve been outfitting multi-family housing fitness centers since the early ’90s, and lighting might be the most overlooked element of a successful gym space! https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/ When I first started, I thought bright fluorescents everywhere were the answer. Residents would consistently complain about the harsh glare reflecting off mirrors and the institutional feel. It was like…
When I first started in this business back in the ’90s, I thought cramming every piece of equipment possible into a small gym was the way to go.https://www.rushwalter.com/functional-training-and-group-fitness-equipment/ More equipment equals more value, right? Wrong! I learned this lesson the hard way after opening a 2,500 square foot facility that looked impressive on paper but…
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