Holistic Strength Training: Beyond Sets and Reps
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Holistic Strength Training: Beyond Sets and Reps

When I walk into someone’s home gym and see a program scribbled down that’s nothing but sets, reps, and weights, I wonder if I’m in a beginners place. After 30 years in this business, I’ve learned that true strength development is so much more than just moving iron from point A to point B. https://www.rushwalter.com/5-mobility-routines-to-complement-your-functional-fitness-practice/…

The Psychology of Functional Movement: Mental Benefits Beyond Physical Gains
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The Psychology of Functional Movement: Mental Benefits Beyond Physical Gains

At the time I didn’t think about how installing a simple workout bench in my bedroom over 35 years ago would change more than just my physique. Even back then, I was focused on building upper and lower body strength, not realizing that functional movements were rewiring my brain in ways I couldn’t see. https://www.rushwalter.com/adapting-your-functional-fitness-routine-through-different-life-stages/…

Effective 2025 Spring Time Exercises
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Effective 2025 Spring Time Exercises

After three decades in the fitness equipment business, I’ve come to appreciate springtime as the perfect season for refreshing your workout routine. The days get longer, birds start chirping at beautiful morning hours, and suddenly everyone’s itching to get moving again.https://www.rushwalter.com/why-faith-matters-in-healing-our-relationship-with-our-bodies-a-christian-trainers-perspective/ I live for this seasonal rush at our showroom! Last spring, I made the…

Most Effective Exercise Equipment: For Mature Adults
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Most Effective Exercise Equipment: For Mature Adults

I’ve been in the fitness equipment industry for over three decades now, and if there’s one thing I’ve learned, it’s that exercise needs change dramatically as we age. https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/Back when I first started selling equipment in the early 90s, I made the newby mistake of recommending the same high-impact machines to everyone who walked through…

Best Lighting for Multi-Family Housing Fitness Centers
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Best Lighting for Multi-Family Housing Fitness Centers

I’ve been outfitting multi-family housing fitness centers since the early ’90s, and lighting might be the most overlooked element of a successful gym space! https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/ When I first started, I thought bright fluorescents everywhere were the answer. Residents would consistently complain about the harsh glare reflecting off mirrors and the institutional feel. It was like…

The Complete Layout Guide for Small Commercial Gyms
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The Complete Layout Guide for Small Commercial Gyms

When I first started in this business back in the ’90s, I thought cramming every piece of equipment possible into a small gym was the way to go.https://www.rushwalter.com/functional-training-and-group-fitness-equipment/ More equipment equals more value, right? Wrong! I learned this lesson the hard way after opening a 2,500 square foot facility that looked impressive on paper but…

Creating Effective Circuit Training Zones in Commercial Gyms
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Creating Effective Circuit Training Zones in Commercial Gyms

Setting up circuit training zones has been quite the journey over my 30+ years in the fitness equipment business.https://www.rushwalter.com/best-commercial-gym-equipment-the-complete-buyers-guide-for-2025/ Back in the early days, I thought cramming as many stations as possible into a small area was the way to go—incorrect! Members were practically bumping elbows, and nobody was having a good time. Live and…

Equipment Arrangement for Maximum Member Satisfaction
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Equipment Arrangement for Maximum Member Satisfaction

The amazing fact is I continue to enjoy the fitness business and I’ve seen my fair share of gym layouts that missed the mark completely. https://www.rushwalter.com/corporate-wellness-space-planning-design-fundamentals/ Back in the ’90s, I made the rookie mistake of cramming all cardio equipment along the front windows because it “looked impressive from outside.” Boy, was that a disaster!…

Commercial Fitness Equipment Pricing
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Commercial Fitness Equipment Pricing

Summary of Key Considerations When Purchasing Commercial Gym Equipment After investing over three decades helping fitness facilities select equipment, I’ve learned that making the right choices involves way more than just comparing price tags.https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/ Trust me, I’ve seen six-figure mistakes happen because owners rushed their equipment decisions! https://www.rushwalter.com/best-commercial-gym-equipment-the-complete-buyers-guide-for-2025/ Budget planning is absolutely critical. I always…

Commercial Gym Equipment Layout and Design Considerations
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Commercial Gym Equipment Layout and Design Considerations

Traffic Flow Optimization Around Exercise Equipment Placement In over twenty years of designing gym layouts, I’ve learned that traffic flow can make or break a fitness facility. https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/ Before I got the hang of it, I’d just arrange equipment based on type – cardio machines in one area, free weights in another. Man, was that…