Faith and fitness
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Walter Rush · May 28, 2025
Faith and fitness
I'll never forget Amy. She came into my equipment store back in 2007, looking for a treadmill. Nothing unusual there—I sell dozens every month. But…
Walter Rush · May 27, 2025
Corporate Gym,
Alright, so you've gone through a functional movement screening and now you're staring at this scoresheet wondering, "What the heck do I do with this…
Walter Rush · May 26, 2025
Faith and fitness
After three decades in the exercise equipment business, I've seen just about every fitness trend come and go. But functional movement screens? They've stuck around…
Walter Rush · May 25, 2025
Functional fitness
I've spent over three decades watching some fitness enthusiasts hibernate indoors the moment temperatures drop below 60 degrees. Some of my friends used to pack…
Walter Rush · May 24, 2025
Holistic Fitness
Look, I've sold more treadmills and ellipticals than I can count over the last three decades, but I'm about to let you in on a…
Walter Rush · May 23, 2025
Functional fitness
I still remember the first time I tried to convince a client that group training might be better for their goals than the one-on-one sessions…
Walter Rush · May 22, 2025
Functional fitness
When I first started in the exercise equipment business back in the early 90s, the approach to fitness was pretty much "no pain, no gain"…
Walter Rush · May 21, 2025
Functional fitness
I remember when fitness meant spending hours in a gym, pumping iron with no real purpose beyond building bigger muscles or trying to shed a…
Walter Rush · May 20, 2025
Functional fitness
If you've ever been into any fitness facility, or gym, you quickly realize there's no one-size-fits-all solution in fitness. I learned this lesson so many…
Walter Rush · May 17, 2025