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After three decades in the fitness equipment business, I’ve come to appreciate springtime as the perfect season for refreshing your workout routine. The days get longer, birds start chirping at beautiful morning hours, and suddenly everyone’s itching to get moving again.https://www.rushwalter.com/why-faith-matters-in-healing-our-relationship-with-our-bodies-a-christian-trainers-perspective/ I live for this seasonal rush at our showroom! Last spring, I made the…

I’ve been in the fitness equipment industry for over three decades now, and if there’s one thing I’ve learned, it’s that exercise needs change dramatically as we age. https://www.rushwalter.com/how-to-start-a-corporate-gym-in-2025-equipment-costs-planning-guide/Back when I first started selling equipment in the early 90s, I made the newby mistake of recommending the same high-impact machines to everyone who walked through…

When I first started in this business back in the ’90s, I thought cramming every piece of equipment possible into a small gym was the way to go.https://www.rushwalter.com/functional-training-and-group-fitness-equipment/ More equipment equals more value, right? Wrong! I learned this lesson the hard way after opening a 2,500 square foot facility that looked impressive on paper but…

Traffic Flow Optimization Around Exercise Equipment Placement In over twenty years of designing gym layouts, I’ve learned that traffic flow can make or break a fitness facility. Before I got the hang of it, I’d just arrange equipment based on type – cardio machines in one area, free weights in another. Man, was that a…